Yourin is a music festival for children between 8 and 14 years. The festival organizer felt the need to register the festival visitors to ensure their safety and manage the classes and groups attending the festival. The digital service evolved towards a safety and registration app for all kinds of (summer) camps and events. The typical festival wristband includes a personal QR-code enabling personalized tracking and communication. Studio Dott’s responsibilities involved creating the concept design of the application and service, wireframing the user interface and designing the overall user experience.
To design such a digital tool and service for a “TO BE” use case scenario we analyzed its customers and created the ideal customer journey (happy flow). In the journey, we envisioned how the product should behave and interact with the user across the various touch points. In this case, from the moment a school subscribes for the festival until the moment the children return from the festival. The customer journey tells us which actors and channels are involved and identifies the critical moments that need to be properly supported.
Next, we created the navigation map and designed the first screens for the application. This high fidelity design approach allowed the client to have a real-life impression of the future tool and to gather user and technical feedback. The design process resulted in 3 separate applications, each fulfilling the needs of another user group.
Youth mentors mobile app
After registering the kids, mentors or teachers can “check in” children via the app, manage groups, count children and check whether a group is complete. By scanning a wristband, they can see the child’s personal information like ICE phone numbers, medical information and the group or class a child belongs to. They can send notifications to parents or the event organizer.
Parents mobile app
Parents can register their child and connect personal data via the wristband. The app shows the activities related to the child’s wristband (e.g. “Checked in at 9 am”) and receive notifications of the mentor or organizer.
The organizer of the event or camp has an overview of all wristband-related activities and visitor statistics. Via an intuitive and comprehensive dashboard the organizer can manage kids, parents, mentors and groups and send send them notifications.
S H O P C O N T R O L L E R
The Shopcontroller is a smart and user-friendly energy management system for multisite retailers.
With one integrated application, retailers can now easily manage heating, cooling, air-conditioning, ventilators etc. of all their shop locations.
All monitoring occurs real time: when something is wrong, notifications will be sent to the retailer and the technicians in order to fix the error as soon as possible. Analyses and comparisons between different shops and smart default settings will take care of energy efficiency without losing comfort.
Together with Domotic Lounge we defined and designed the Shopcontroller. The functionalities of the new service allow Domotic Lounge to offer a very customized service at a very low price to their clients.
In order to design the best service and a user-friendly application, we facilitated various co-creative and co-validation sessions, interviews and user tests with the stakeholders to cover their needs in the application. Besides designing the UX, we also supported Domotic Lounge with their value proposition, business model definition and their sales pitch, since we are convinced of the huge positive impact on the business side of the story.
D I O T T O
The DIoTTO project is a research project in the area of ‘internet of things within a care context’. The DIoTTO project is funded through the Flanders Care Living Labs and is supported by the VOKA Health Community.
Within the project, we especially looked at the relationship between senior persons and their caretakers. A central goal of the project is to provide caretakers with a product that allows them to reassure themselves that everything is ‘okay’ regarding the person they care for. We specially focus on creating a product that is relevant and meaningful for both the caretaker and senior(s).
Studio Dott is responsible for all user research, translating them into product-service concepts, designing the docking station, the app and the interaction between all these components.
ERICSSON T V GUIDE FOR VODAFONE
We redesigned the operating system of Ericsson’s TV guide for Vodaphone. Within a set of strict platform and branding guidelines we improved the overall UX, the interaction flow and user interface resulting in increased customer satisfaction.
K Y T O
Kyto, a fitness product brand came to us and asked us what future fitness products will look like and how people will use them. Nowadays you have 2 options. You can use a generic fitness band that tries to estimate the type of exercise you are doing. Or you can buy different sportspecific trackers, each with their own app and data. You have to choose between inaccurate information in one nice overview or detailed sportspecific data without the advantage of a centralized overview.
That’s why we envisioned GRIT, a multisports fitnesstracking system. One tracker that can be used in multiple fitness products. The sensor in the tracker recognizes the type of exercise users are doing. Users can take a look at their fitness data, they can challenge friends, set their fitness goals and enjoy working out together.
We conceived the overall experience of this product service system, we created all physical components and designed the app to extend the physical sporting experience.
R E T H I N K
Rethink is a combination of software and hardware. The mobile app gives an overview of the customer’s air purifiers monitors and controls the air quality on different locations and serves as a controller to manage the purifiers. We designed the product idea, the new hardware and the digital service.
Pure air. Redesigned.
ReFresh is a family of products designed to provide clean air in a smart and easy way.
Using HEPA-graded filters, an ioniser, and other high quality components, they guarantee high-performance air purification to meet today’s needs. The integrated WIFI-functionality connects the product to the cloud. The embedded air quality sensors allow the user to monitor his environment and take action remotely, using the ReFresh application.
The products are modular systems of interlocking and communicating units. This way the user can assemble the product to his needs, now and in the future.
The ReFresh smartphone-application puts you in total control of your air quality. You can connect to all your air purifiers through the WIFI-functionality and manage their activity.
In the purifier overview you can remotely turn all your devices on and off. With the sliders you can set the fan speed. The colors give you an overview of the air quality in each room.
In the detailed view you can see the live sensor readings. This gives you a better understanding of your environment. All this data is collected in the cloud and instantly available from the app, giving an overview of the history and evolution of the air-quality. You can set up automation so the air-purifier starts when the air-quality drops below a pre-defined value.
I N V E N T I V E D E S I G N E R S
Inventive Designers helps companies and governments improve their communications with their customers. Their Scriptura Engage software can send personalized information, through different channels, based on the recipient’s profile and preferences. Inventive Designers wanted to learn how to improve the user experience of their software and to involve users in their development processes.
During this project, we performed every step together with Inventive Designers, thereby teaching and coaching them in applying UX in their way of working. We provided them with custom methods and materials: templates, personas, UI guidelines, ...
We kicked off the project with getting to know the users and their context, by visiting them and creating personas and scenarios of use. We combined these insights with the strategic vision of Inventive Designers and came up with some concepts for a new, web-based document design tool. These concepts resulted in designs, that were then shown to the users for feedback, and improved.
The user analysis also helped us prioritise: what are the most important users, and user tasks that Inventive Designers wants to support? What product functionalities should be focused on first and foremost? Together, we constructed a long-term vision, for the design as well as the “user entered development process". Next, we kept assisting them in realising this vision.
N E T 4 C
A SOCIAL NETWORK FOR SENIOR CITIZENS
With Net4C we wanted to bring together senior citizens living apart via a trusted virtual network, offering social interaction but also social control. Most seniors have a television and know how to use it. That is why we decided to use this medium as a platform for the social network.. Net4C also offers care-related services towards the network.
Based on a user-centered research approach, we created various personas. These personas were used throughout the further design process to validate the developed prototypes.
Using paper prototypes, we gathered initial feedback about the system. The minimal viable product was next prototyped and user-tested. Studio Dott was responsible for designing the user experience of the network (interaction model, user interface and graphic detailing).
A S S U R A X
Physical shop concept and digital enhancement of an online insurance service
We developed new retail concept in which the online service and physical offices become one. At the same time we developed a new corporate identity that supports the values of Assurax (transparency, openness, trust and professionalism).
Starting from user research we explored potential customers (persona’s) for whom a network of physical offices will be an added value. We defined 4 potential target groups, each with their own characteristics (young, old, woman, man…). Per group we analyzed their needs and made a customer journey to discover all touchpoints and the added value of a physical shop.
Balance between online and offline
After the research phase we defined which services had to be offered online and offline. And how they could strengthen each other in such a way that the customers would get the optimal service experience. The services had to be understandable, transparent and had to enhance a feeling of trust.
During our research, we found that existing shop and office environments could use a lot of improvements.
Often customers and brokers sit in front of each other during their conversation with a computer screen in between.
This way of communication is not transparent. The customer can’t see what the insurance broker is typing on his screen and this can give the customer a feeling of insecurity.
By placing the broker and the customer next to each other, they can look at the computer screen at the same time , which creates more trust and makes the user feel in control. The design of the interface is understandable for both the broker and customer. The customer can now consult his data at home without the help of the broker.
The user interface of the online service and the broker application are very similar: a customer can simulate the process at home or in the shop.